Tag Archives: Internet

Erik Brynjolfsson on Big Data: A revolution in decision-making improves productivity

There is a fundamental change underway in the way that companies make decisions. Instead of relying on a leader’s gut instincts, an increasing number of companies are embracing a new method that involves data-based analytics. This ‘Big Data’ revolution is occurring mainly because technology enables firms to gather extremely detailed information from and propagate knowledge […]

Facebook IPO and beyond: Catherine Tucker sees rich new revenue source in social advertising

Much of the attention on Facebook’s initial public offering this week has been on whether the social networking giant is valued too highly. But whatever its current worth, Facebook has a potentially huge new source of revenue coming its way from “social advertising.” According to a new research paper I’ve just published, Facebook itself is […]

Erik Brynjolfsson: New e-book outlines promise and peril of digital revolution

From Economics of Information Blog Andy McAfee and I have just released a short e-book, Race Against the Machine. In it, we try to reconcile two important facts. 1) Technology continues to progress rapidly. In fact, the past decade has seen the fastest productivity growth since the 1960s, but 2) median wages and employment have both […]

The big question for online advertisers: To personalize or not to personalize?

We use the Internet to research things all the time. Whether it’s a big purchase like a vacation or something smaller like a pair of running shoes, we often begin with a search for the topic online, eventually drilling down to find specific product reviews and details. But what happens when the pattern of websites […]

Big data drives security, risk discussion at MIT CIO affair

From Enterprise CIO Forum I’ve  sat through the first two two sessions at the MIT Sloan CIO Symposium, expecting to hear all about the wonderful opportunities doing digital business. Was I wrong!  The sessions, entitled 1) “Opportunities in the Digital Business World” and 2) “What every CIO should Know about the Future impact of Digital Business,” […]