Tag Archives: Facebook

Facebook IPO and beyond: Catherine Tucker sees rich new revenue source in social advertising

Much of the attention on Facebook’s initial public offering this week has been on whether the social networking giant is valued too highly. But whatever its current worth, Facebook has a potentially huge new source of revenue coming its way from “social advertising.” According to a new research paper I’ve just published, Facebook itself is […]

MBA Craig Hosang answers questions about the 2012 Silicon Valley Tech Trek

From Thomson Reuters peHUB, January 12, 2012 An MBA on Becoming Relevant to an Industry “That’s Doing Fine Without You” Connie Lozios ‘Tis the season for MBA students to begin looking for summer internships, and students at the MIT Sloan School of Management are no exception. In fact, just last week they took their annual […]

MIT Sloan grad on the “sharing economy,” the next big trend in social commerce

My first entrepreneurial venture in the so-called “sharing economy” happened accidentally. It was 2009, and I had just moved to Cambridge, MA to start at MIT Sloan. I brought my car with me because I was sure I would need it. As it turned out, the only time I used it was to go grocery […]

Facebook “Frenemies Like These”: trustworthiness of advice on Social Media

Log on to Facebook or Twitter any time of day, and you’ll find a familiar scene: people asking questions. “In a book rut – can anyone recommend a good novel?” “Boyfriend and I had a fight – should I dump him?” or “Am shopping for a new suit — which color would look best on me?” […]

Will the next innovative business emerge through social media? MIT $100K launches YouTube pitch contest

In the world of entrepreneurship, 60 seconds can make or break a new venture. It’s long enough for an “elevator pitch” and therefore long enough for an investor to decide whether it’s worth spending the time to learn more. While the business plan remains an important element of fundraising, the ability to capture a VC’s […]