We are at the beginning of the Big Data era, and there is widespread anticipation that this will be a huge benefit to companies. I’ve been attending the World Economic Forum in Davos and in my `Data to Decisions’ panel we heard CEOs tell how Big Data can reinvent everything from CRM to internal processes […]
Tag Archives: consumer
The major cell phone companies recently bowed to pressure from consumer activists and the Obama Administration and agreed to warn users via text message when they are about to exceed the limits of their calling plans. FCC Chairman Julius Genachowski and President Obama himself hailed the agreement. Consumers Union Counsel Parul P. Desai said, “Ultimately, […]
Duncan Simester on customer response: Why guess and get it wrong when you could do a little experimenting and get it right?
The business pages are filled with examples of companies that have taken big hits to their brands because they’ve made marketing decisions that ran afoul of customer expectations. Take Netflix, and its aborted scheme to divide its streaming and DVD video offerings. Netflix could have avoided its embarrassing reversal if it had experimented on this […]
Buying an automobile is probably the second largest purchase you’ll make after your home. Not only will you spend tens of thousands of dollars on it, but if you are like most people, you’ll live with it for a long time. Given what a major decision it is, one of the biggest factors when deciding […]
The numbers are staggering: The average family debt in Canada has increased 78 percent over the last two decades, recently hitting $100,000 per family. In the third quarter of 2010, Canadians’ debt-to-disposable income ratio surpassed the US for the first time since the late 1990s. In my home country – I grew up just outside […]